It’s just days before the big event and your new trade show exhibit graphics finally arrive from the printer. Expecting to see the same brilliant red logo that’s on your brochure, you take a peek.

The logo is, well, not exactly a match to the custom PMS color you specified.

Suddenly you’re living every event coordinator’s nightmare: after painstakingly designing and proofing your trade show booth graphics, you end up with a printed piece that doesn’t match your brand or your other marketing materials.

So how can you avoid this disaster in the first place? The answer is simple: look for a Chromatix Digital color-trained trade show exhibit graphics printer that offers color matching and profiling services following standards set by the International Color Consortium (ICC).

Using the latest color profiling hardware and software, the Chromatix Digital printing system simplifies the color matching process to avoid the potential pitfalls of large-format printing for trade show displays. In fact, color management systems offer a number of benefits to clients:

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