The Art of Printing

Printing plays a very important role in the day today live of both business and the local community. The function of commercial printers is to take art work and transfer it onto an appropriate medium such as paper, PVC, fabric or canvas to create a professional looking product.

Most of the UK’s leading printing suppliers offer high quality digital printing for both commercial and domestic applications. Among the range of printing service offered are office stationery, personal stationery, invitations and large format printing such as banners, posters, signage, canvas and photo prints. Some specialist printing firms are also able to offer extra wide printing services for large scale external applications such as advertising billboards, hoardings and building wraps.

Wide choice of substrate materials

Printing services are available on a wide range of materials such as photo printing canvas, PVC, acrylic, self adhesive vinyl, card, board, mesh, fabric and paper including special finishes.

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Get Better Color From Your Trade Show Booth Graphics

It’s just days before the big event and your new trade show exhibit graphics finally arrive from the printer. Expecting to see the same brilliant red logo that’s on your brochure, you take a peek.

The logo is, well, not exactly a match to the custom PMS color you specified.

Suddenly you’re living every event coordinator’s nightmare: after painstakingly designing and proofing your trade show booth graphics, you end up with a printed piece that doesn’t match your brand or your other marketing materials.

So how can you avoid this disaster in the first place? The answer is simple: look for a Chromatix Digital color-trained trade show exhibit graphics printer that offers color matching and profiling services following standards set by the International Color Consortium (ICC).

Using the latest color profiling hardware and software, the Chromatix Digital printing system simplifies the color matching process to avoid the potential pitfalls of large-format printing for trade show displays. In fact, color management systems offer a number of benefits to clients:

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Drop On Demand Printers

Most HP and Epson printers are drop on demand printers. They use electrical pulses to fulfill requests for ink. The ink is expelled out of the print head by a bubble which forms as a reaction to being heated. Once the ink is propelled out of the cartridge, the bubble cools, contracts, and forms a vacuum of sorts, which pulls more ink into the nozzle.

HP DeskJets and BubbleJets are popular examples of printers that use this technology.

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