Less than 10 percent of the business cards people receive are kept by potential customers. There are many reasons for this. One of them is the perception that the quality of the business card graphic design did not exceed their expectations of the service that would be provided to them.
Anyone can come up with a business card graphic design they personally like. They can print it out on their home printer with materials from the local office supply store. That’s the easy part. The hard part is convincing the sales prospect you handed the card to that you are serious and professional with the design you like, but they don’t. Some people specialize in building relationships and selling, others in the art of business card graphic design. Know which one you are. If you are not the designer, one of the best options is to look for a business card designer and printer on the Internet. A little known fact is most local printers send out the orders for high quality business cards to a wholesale printer. They are just the middle man, increasing your costs.
