5 Tips for Using Vehicle Fleet Graphics for Business Promotion

Marketing and advertising is all about prompting potential customers to visit your company location or website. In today’s economy, every effort you make to promote your business should be made with the intention of making potential customers aware of your products and services. With a little bit of creative thinking and the use of large scale graphics, you can find ways to create high-visibility marketing activities that will create a buzz about your business and increase sales.

Tip #1 – Use Car Graphics

If your business is largely dependent on local customers, you need to take actions that will draw the attention of potential customers. One method is to use car graphics and car wraps. These are large scale graphic design decals that are printed for your specific needs. A skilled graphic printer is able to create and manufacture wonderful car wraps that integrate your company logo and basic information about your company and products.

Tip #2 – Advertise Your Products

One approach to wrapping vehicles is to advertise specific products. You can use your fleet of business vehicles to highlight products you are currently promoting with cut vinyl decals. Cut vinyl decals and car wraps are wonderful advertising products. They do not require any permanent paint and can be changed as frequently as you want without damaging your car. Read the rest of this entry »

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Giclee on Canvas – Recreating Art

Giclee on canvas was first created in the late 1980s using Iris Graphics continuous ink jet printers. The word ‘Giclee’ was derived from the French word “le gicleur” meaning “nozzle”. Iris Graphic printers were later replaced by newer ink jets and printing substrates as Iris tended to show color degradation after a few days.

If you are an art lover, getting your favorite pieces of art printed on canvas is sure to add to your collection and that too at a much less price. Giclee on canvas or more popularly known as canvas printing is a neologism for the process of printing images, paintings, photographs, art works, etc. on canvas.

With the development of enhanced printing solutions Canvas prints have become very popular among people from all age groups and backgrounds. No matter what the need is, these canvas prints are sure to give you value for money and they have a much longer life as compared to photos and posters printed on paper.

Giclee on canvas has a wide array of application. Some like to get the photos of their loved ones, while some choose nature. It is also very useful if you want to preserve your old memories. It is also very useful for artists. If you are an artist you may get your artworks converted to digital images and print as per required. The size of the image can also be modified when making canvas prints. It enables you to print the image your customer wants and the size in which want it. The best part, you don’t have to re-do any of your works if there is a requirement. Read the rest of this entry »

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Giclee Printing Process

The term “giclee” is a French term that literally means a spray or spurt of liquid. It is used to refer to advanced printing technology that involves the reproduction of scanned, high-resolution images using long-lasting inks on canvas, fine art paper, or photo paper. Basically, the giclee printing process results in better colour accuracy as compared to other forms of printing. Giclee canvas prints are growing in demand among professional and individual customers because the technology allows not only the reproduction of artworks and photographs, but their long-term preservation as well.

Giclee printing quality is commonly seen in art galleries, museums, and photographic exhibits. Giclee canvas prints are extremely beneficial to artists and photographers who need to reproduce their masterpieces for commercial purposes or as needed. One main advantage of having images reproduced through giclee canvas printing is that the artworks and photos are archived digitally – secure and readily accessible at any future time. The archived digital files may also be resized and printed on media other than canvas, allowing the artist several options and great flexibility.

Melbourne-based company Tonal Reproductions specialises in the production of archival quality giclee canvas prints that meet the demands of professional artists and photographers, as well as the most discerning art collectors and enthusiasts. Offering cost-efficient solutions to its clients, the company prints using the Epson 9900, a ten-colour photographic printer that produces images at breathtaking resolutions. Together with fade-resistant pigment inks and protective laminate finishes, giclee canvas prints possess amazing detail and richer colours. Customers may choose from poly/cotton canvas or 100% cotton canvas for their giclee prints. Read the rest of this entry »

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